Aldo and David Bensadoun
The Promies Lifetime Achievement Award Recipients
When Aldo Bensadoun set up a tiny retail space in the back of a clothing store selling clogs in 1972, he had no idea he would eventually helm an eponymous global footwear and accessories empire with over 3,000 points of sale, employing over 20,000 people, serving over 20 million customers annually. In fact, all Aldo hoped to do was build a brand with a conscience. Over the years, ALDO has become a paragon of stellar corporate citizenship and community philanthropy, supporting a myriad of causes including the Jewish General Hospital, the Montreal Children’s Hospital, Mount Sinai Hospital, the Montreal Heart Institute, McGill University, the Canadian Cancer Society, the Montreal Symphony Orchestra, the Montreal Museum of Fine Arts and the CURE Foundation for breast cancer. However, one cause in particular has become synonymous with the ALDO brand. Since the mid-80s, when very few companies had the courage to take a stand, ALDO has been deeply committed to the fight against AIDS. It has been involved with raising awareness, education, prevention and protection, and with finding a definitive cure. For those living with HIV/AIDS, and many others around the world, ALDO remains a shining example of a brand with a true conscience.
Since joining the family business over 20 years ago, David Bensadoun has perpetuated his father’s iconic commitment to philanthropy and continues to extol the virtues of Montreal as the empire’s hub. “Montreal is a fantastic place to be, with multiple languages and cultures, a strong tradition rooted in business and a fantastic quality of life for our team.” When asked what makes a great leader, David cites the trust and support of his world-class team. He also points to principles his father shared, such as the importance of treating everyone with respect, possessing a passion for the product and truly enjoying what you do.
This year, both Bensadouns will be honoured with the Lifetime Achievement Award, in recognition of their successful careers and unwavering commitment to the greater good.